Professional Digital Services for Equine-related Businesses
Photo by Thomas Peham on Unsplash



It’s the big question, isn’t it? Very few custom web developers will give you numbers before you are ready to sign on the dotted line. After that there’s the additional time and labor bills that come when an update needs to be done. Sometimes it feels like you’ve been nickel and dimed far past the initial price tag.

I’ve been at this for a long, long time and I know what’s involved in building most types and sizes of websites. I do not create websites from scratch any more. Most sites I build are on WordPress with custom development and integrations installed as needed. There is no need to reinvent the wheel these days. Using WordPress as the base allows me to spend my time working on the finer points of website design/development like helping you with copywriting, making sure your website is “Google friendly”, giving your customers an excellent experience whether on their desktop computer or their phone, etc. Most of my clients need help organizing things like their domain name registration and setting up emails as well as having a new website.

So what’s the price?

Basic Website – no ecommerce 


  • Domain management
  • SSL
  • Hosting
  • Technical support including software updates and testing
  • WordPress site set-up
  • Custom look and feel to match your branding
  • Unlimited pages, galleries, contact forms, email addresses
  • Analytics
  • Thorough cross-platform user testing (mobile, desktop, tablet)

Time and Material Costs

There may be things that come up during our initial consultation that will incur additional costs in time and/or materials. I make sure any additional costs are spelled out and other options are explored that may meet your needs but with less additional expense. Examples of this might be the additional registration of multiple domain names, setting up an email marketing integration, custom back-end development, etc. There is no upcharge on the purchase price of licenses, software, et al – if it costs me $100 it will cost you $100.

In a situation where charging my hourly rate is appropriate (usually with custom development) I bill at $75/hour with an hour minimum.

Ecommerce Website


All the Basic Website services, plus

  • Ecommerce integration, either in-site with WooCommerce, or through third party integrations like Shopify, PayPal, etc.
  • Consultation time in deciding which solution fits your needs the best (it’s never one-size fits all)
  • Training/documentation if needed on managing your store
  • 2 hour critical care support window for issues affecting purchases

Ongoing Expenses

A year after your website is live you will receive an invoice for $250, plus any costs for software licence renewals, domain registrations, et al. This continues my service for hosting, tech support, software updates, general consultations and website-related reports.

Brand Design

Brand design is one area where I can’t give you a price up front, but you can expect to pay at least $500 for a brand package created by a professional graphic designer. Yes, you could make one online for $50 or so, but that’s a logo – not necessarily a brand. Talk to me about what you currently have, if anything, and how you want to budget for this work.

Email Marketing

I would rather charge you for consultation and implementation of an email marketing program than sell you a big package. Emails are still important for small businesses, but customers want targeted, useful information. Contact me and if needed we can set up a $100 consultation appointment to work through all your requirements.